Carnival Becomes Official Cruise Line of the Leagues Cup Soccer Tournament

The tournament brings together 47 teams from Major League Soccer and LIGA MX for 77 matches over the course of a month every summer. This year, the tournament kicked off July 26 and runs through August 25.

As part of the multi-year agreement, Carnival is now the official cruise line of Leagues Cup. The sponsorship includes in-stadium and TV ads during live games, as well as a co-branded online content series that will run on Leagues Cup’s social media channels.

“Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships,” says Amy Martin Ziegenfuss, chief marketing officer at Carnival Cruise Line.

“Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love,” Ziegenfuss continued.