Azamara Cruises Unveils New Reservation System for Travel Advisors

This new system is designed to simplify the booking process for travel advisors, giving them a more efficient and user-friendly tool to help sell Azamara cruises seamlessly and manage client bookings. The launch of RezA aligns with the company’s ongoing effort to strengthen its partnership with travel advisors through its “Listening, Learning, and Linking” initiative.

“We never stop looking for ways to better support our travel advisors, and are confident that this update reflects their feedback and this commitment. Once educated on RezA, advisors tell us how much they love the platform’s intuitive design to quickly make a booking and how easy it is to use. It’s saving our advisors a phone call and improving the way they interact with their clients, which is exactly what they’ve asked for,” said Michelle Lardizabal, Azamara Cruises’ Chief Sales Officer.

When it came time to find a fitting moniker for the new platform, travel advisors had the opportunity to suggest names through the “Name It to Win It” contest. With over 500 submissions, the final choice, RezAmara—later shortened to RezA—was selected as the winning entry.

The development of RezA was a collaborative effort, drawing insights and feedback directly from travel advisors. Among the enhanced features designed to improve advisor efficiency and user experience are the ability to send payment links directly to clients, an expedited “Pay in Full” option for quicker commission payments and advisor recognition at the booking stage. Other system tools help to simplify group bookings, automate payment reminders, and allow for easy duplication of reservations for groups or clients traveling together.

Advisors can access RezA through Azamara’s dedicated travel advisor portal, which offers a variety of tools and resources to help them enhance their client relationships. The portal also features marketing content and assets that can be shared with clients, and includes access to the relaunched Azamara World Academy. The academy serves as a platform for travel advisors to deepen their understanding of Azamara’s unique selling points, particularly its leading status in Destination Immersion experiences.

To ensure a smooth transition to the new system, Azamara is offering webinars and training sessions, allowing advisors to become familiar with RezA’s functionalities. For more information, travel advisors are encouraged to visit Connect.Azamara.com.