Brazil Tourism Surge Continuing in 2024

Between January and September of this year, Brazil reported a 12 percent increase in international visitors compared with the same period in 2023, with 4,897,671 travelers visiting the country during the first nine months of 2024, said Embratur officials in a statement.

In 2023, Brazil hosted 5,908,341 international visitors, a 62.7 percent increase over the 3.6 million travelers the country welcomed in 2022. Brazil achieved a record 6.3 million visitors in pre-pandemic 2019.

September of this year proved to be a record-breaker in terms of visitation, said Embratur officials, with Brazil welcoming 445,389 international travelers, a 26.4 percent year-over-year increase.

The September total was “the highest ever for that month,” said Marcelo Freixo, Embratur’s president. “This reflects our efforts to promote a broader range of destinations and experiences beyond the typical sun-and-beach tourism,” he said.

Freixo added, “We are showcasing Brazil’s diverse offerings [including] its nature, culture, gastronomy and festivals,” to provide travelers with unique experiences year-round.

The Embratur head said the strategy “helps reduce the impact of seasonality, boosting tourism even during the off-peak months.”

Argentina remains Brazil’s top source of international travelers, with more than 1.4 million visitors since the start of 2024. The United States is second with more than 518,000 tourists during the period, with Chile third at 454,225 visitors.

Brazil’s National Tourism Plan outlines a target of 8.1 million international visitors annually by 2027, however “based on current trends, Brazil expects to surpass 10 million international visitors within this period,” Embratur officials said.

“Our goal is to achieve double-digit growth in foreign tourist numbers by 2027,” said Celso Sabino, Brazil’s minister of tourism, who said the country has worked to highlight its “cultural, culinary, and natural diversity.”