HX Becomes Newest USTOA Member

“USTOA is committed to fostering sustainability in tourism, and HX’s expertise and passion for responsible travel strongly align with our association’s vision,” said Dale. “HX is distinguished for its pole-to-pole expeditions that combine sustainability, science and education to create transformative travel experiences. They are a very welcome addition to our membership portfolio.”

“As we join the esteemed USTOA family, HX is excited to expand our presence in the Americas, where we see tremendous opportunity for growth,” said Steve Smotrys, HX Managing Director & SVP of Commercial, Americas. “With a focus on supporting our tour operator and trade partners, we’ve tailored our expedition products to meet the evolving needs of American travelers—from launching fleet-wide all-inclusive offerings to introducing shorter, more accessible itineraries.”

He added, “Our 173-percent revenue growth since 2019 reflects this commitment to the trade, and as USTOA members, we look forward to building even stronger relationships with North America travel advisors to further enhance the expedition experience for their clients.”

Founded way back in 1896, HX has long been at the forefront of mindful expedition cruising. Operating with a dedicated team of more than 1,300 professionals worldwide, with modern ships in its fleet, the company currently sails adventuresome guests to over 250 awe-inspiring destinations spanning more than 30 countries.

Consistently proving itself a trailblazer in terms of sustainability, HX became the first cruise company to abolish the use of heavy fuel oils, eschew unnecessary single-use plastics across its operations and introduce hybrid-powered vessels. HX also champions scientific research and contributes more than 1,800 free cruise nights annually to scientists who conduct research onboard. The company also established the HX Foundation, which supplies funding for community projects focused on marine conservation and education.