American Visitors to Europe Expected to Increase by 55% This Summer

Allianz Partners’ annual review also states that UK’s London is the number one destination for most Americans, accounting for 25 per cent of this year’s bookings, with Paris, France, at the second spot and Dublin, Ireland, at the third spot, SchengenVisaInfo.com reports.

At the same time, London, Paris, and Dublin are the most popular destinations for travellers worldwide, including Americans.

The increased American travel to Europe indicates a growing interest in exploring popular European destinations. As a result, this growth follows a 600 per cent increase in Americans visiting Europe from 2021 to 2022.

In this regard, the director of external communications at Allianz Partners USA, Daniel Durazo, said that there was a significant increase in American travel to Europe last year, and this trend is expected to continue with even higher demand during the current summer travel season.

Moreover, the latest European Travel Commission (ETC) report revealed that over 50 per cent of respondents in China, Brazil, Australia, Canada, and the United States are optimistic about travelling overseas as the summer season approaches.

According to the same source, approximately 38 per cent of respondents in Australia, 37 per cent in Canada, and 36 per cent in the US revealed their plans to visit Europe during May-August 2023.

As the ETC explains, value for money has become a key criterion for travellers considering their European destination options. It also noted that the cost of local tourism products and services has increased in importance by ten per cent compared to the summers of 2021 and 2022.

The same authority revealed that the top three criteria for destination selection are:

safety (39 per cent)
tourism facilities (35 per cent)
affordability of travel services (32 per cent)
This suggests that travellers are placing significant emphasis on factors related to safety, the quality of tourism infrastructure, and the overall affordability of their travel experience.

Furthermore, to manage their budgets while travelling overseas by reducing shopping expenses (37 per cent) emerged as the top budgeting strategy for travellers.

Additionally, holidaymakers are cutting back on prices by booking all-inclusive packages (30 per cent), utilising loyalty programs, opting for cheaper accommodation options (both at 30 per cent), and choosing to eat at less expensive restaurants or exploring self-catering options (26 per cent).